Amil runs through the different types of ad formats available to marketers on YouTube. Deep-dive int...
Black Friday 2020 Trends & Challenges
With the holiday season fast approaching and Black Friday just over a week away, it’s no surprise ...
by Mara Serva
Drive Sales & Customer Loyalty With Facebook Retargeting
Retargeting is certainly nothing new in the marketing world; it is, in fact, an established techniqu...
by Mara Serva
Google Ads Best Practices – Keyword Match Types
Google Ads keyword match types are your tool to help control which searches your ads will show for o...
Advanced Audience Targeting for Google Display Ads
Display advertising on Google is a great way to increase your reach. But as with most digital market...
by Jordan Osborne
How To Optimise Your Quora Ads Campaigns For Success
In this article we will deep-dive into Quora Ads best practices for optimising your campaigns. We wi...
Google Ads Best Practices – Negative Keywords
Negative keywords are your way of telling Google things you do not want your ads to show for. Negati...
10 Microsoft Ad Extensions To Boost The Performance Of Your Campaigns
Ad extensions are great ways to increase the space you have for your ad on the search results page a...
by Amil Hussain
TikTok Targeting – What Have We Learned So Far?
TikTok may be the new kid on the block, but they still have an impressive array of ad-targeting oppo...
by Pasha Rodideal
Facebook Ad Campaign Objectives Explained
Navigating your way through Facebook Ads Manager can be a little daunting. In this article we discus...
by Mara Serva