Custom segments, also known as custom audiences or audience segments, are audiences you can build by...
What The Netflix & Microsoft Ads Partnership Means For Advertisers
Netflix announced in July that they will partner with Microsoft to provide advertisers the opportuni...
Introduction To Responsive Search Ads
Discover how to get started with Responsive Search Ads and make them as effective as possible to max...
by Danny Brooks
YouTube Custom Segments & Audience Building Best Practices
Custom segments are a powerful feature available for both Google and YouTube Ads. Learn how to effec...
by Connor Flannagan
Why You Should Consider Microsoft Ads
Wondering whether you should incorporate Microsoft Ads in your marketing strategy? We believe so! He...
by Amil Hussain
Guide to Google Remarketing Ads
As with any marketing campaign, you need to start with your goal and then work backwards and remarke...
How Effective Can Native Display Advertising Be For My Business?
We explored the effectiveness of native advertising for businesses. Diving deep into getting started...
by Jordan Osborne
Advertising Predictions For A Cookieless World
The phase-out of third-party cookies is no news in the marketing world. Firefox and Safari introduce...
by Mara Serva
Google Ads Bidding Strategies & Pricing
Since the initial launch of Google Ads nearly 22 years ago, the platform has gone through a ton of c...
by Amil Hussain
An Overview Of Apple Search Ads
We dive deep into Apple Ads, covering the basics of Apple Search Ads and how to make the most of thi...
by Mara Serva