In an effort to increase transparency and ensure the authenticity of its advertisers, Google requires businesses and individuals running ads to complete the Advertiser Verification Process. This helps protect users from fraud and builds trust within the Google Ads ecosystem. While the process might seem daunting, it’s straightforward when broken down into manageable steps.
Whether you’re a seasoned advertiser or setting up your first campaign, following these steps will ensure your account complies with Google’s policies, allowing you to focus on reaching your target audience effectively. Here’s a simple guide to help you navigate the process, which you can also download by clicking here.
Step 1: Receive the Request
Google will notify you when it’s your turn to complete the verification process. You’ll receive an email and a notification in your Google Ads account.
Step 2: Access Your Google Ads Account
Log in to your Google Ads account. Once you’re in, you’ll see a notification prompting you to start the verification process. Simply click the notification to begin.
Step 3: Choose the Verification Type
You’ll be asked to confirm if you’re an individual or a business. If you’re advertising on behalf of a business, you’ll need to provide business-related information. If you’re an individual advertiser, you’ll verify your personal details.
Step 4: Submit the Required Documents
You’ll need to upload some documents based on your selection. Common documents include:
- Individuals: A government-issued ID, like a passport or driver’s license.
- Businesses: Company registration or tax documents.
Make sure the documents are clear and up-to-date to avoid delays.
Step 5: Complete the Questionnaire
Google will ask you a few questions to verify your ad’s purpose. This helps Google ensure that your ads align with their policies.
Step 6: Wait for Approval
Once everything is submitted, Google will review your information. The verification process typically takes 3-5 business days. During this time, your ads may still run, but if verification isn’t completed on time, they might be paused.
Step 7: Confirmation
After your verification is approved, Google will notify you. Once approved, your ads can continue running without any interruptions.
The process may seem detailed, but it’s really just a few simple steps. Completing it on time ensures that your ads remain compliant and continue running smoothly!
For more details, you can always check Google’s official support page on advertiser verification.
Tips to Ensure a Smooth Verification Process
- Double-check your information: Make sure all the details you provide are accurate and match any official documents.
- Keep your documents handy: If you’re asked for identification, have your documents ready to upload.
- Respond promptly: If Google requests additional information, the sooner you provide it, the faster your verification will be completed.
What Happens If You Don’t Verify?
If you don’t complete the verification process, Google may pause your ads or even suspend your account. To avoid this, make sure to complete the verification as soon as you’re notified.
Conclusion
The Google Ads Advertiser Verification process is a crucial step in ensuring that the advertising environment remains safe and trustworthy for everyone. By following these simple steps, you can easily complete the verification and continue running your ads without interruption.
If you have any questions or run into issues during the process, remember that the team at Optimyzd is here to help. We specialise in managing, consulting, and optimising Google Ads campaigns, so you can focus on growing your business.
Happy advertising!
Download our pdf of the steps, so you always have a copy to hand!
