PAID SEARCH & DISPLAY
Your Ads On Bing, Yahoo, AOL & More
Advertising on Bing can often be overlooked by search engine marketing professionals. Even though Google has a huge market share, you should not miss the opportunity to get your advertising on the Bing Ads network and not only you will be missing out on millions of searches every day, but you also could be missing out on a lower cost per conversion due to the reduced competition on the platform.
Bing Ads and Google Ads
Bing Ads has a platform that is modelled on Google Ads, with a few differences. You have the ability to import your whole Google Ads account direct into Bing Ads. You have the exact same control over bids, bid strategies, budgets, device bid modifications, conversion tracking, and more.
There’s no competition when it comes to search volume compared to Google but many advertisers to report a lower cost per conversion on the Bing Ads platform, it’s always about ensuring your message shows wherever your potential customers may be searching.
Image Source: Microsoft Advertising
More Bing Advertising Benefits
Running PPC ads on Bing will also see your results featuring on search engines such as Yahoo, AOL and Duck Duck Go, giving your campaigns more potential reach.
Almost every pc will always have Bing set as the default search engine, as will any Microsoft Surface tablet. Bing Ads reach over 60 million searchers that are not reached by Google Ads.
Bing Ads still gives the option to exclude close variants from exact match keywords, giving you more control.
More control over schedules by allowing these to be applied at the ad group level, whilst Google only allows scheduling at the campaign level. Different time zones can also be accommodated better in Bing Ads.
Search Engines Included With Bing Ads
Fancy the same control, targeting but with a lower cost per conversion?
Get in touch with us today to add Bing Ads to your online marketing arsenal.
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