About Us

Optimyzd is proud to have a truly international team of passionate marketers, all with one goal in mind, to help your business thrive. Optimyzd is a business born from a business. Proud to be a part of the Maze Media group of companies, Optimyzd has come to be for one simple reason, remarkable results for our clients!

Previously, as part of the content marketing agency To The End, we have provided PPC, paid social and native ads for our clients for over a decade. Due to the continued success of these campaigns, Optimyzd has been created to offer even more specialist benefits to our partners and of course, you.

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Meet Our Team

What is it that makes Optimyzd stand out against the opposition?

Our people! We give everyone in our team all the support and resources they need to grow and evolve.

Dez Calton

Managing Director

From handing out flyers to implementing brand new digital marketing strategies into businesses, Dez has done it all. With extensive experience in leisure, event management, real estate, radio, tourism, finance, insurance, and more, he has a wealth of knowledge across multiple industries.


Dez joined To The End at the beginning of 2016 and due to the incredible success he has helped achieve, is now heading up Optimyzd.


The quotes “Highlight the benefits” and “Send paid traffic to specific landing pages” is what you will hear most whenever you speak to Dez about any PPC campaign.


When not at work, Dez likes spending time with family and friends, DJing, watching box sets, swimming, and gaming.

Mara Serva

Biddable Media Manager

Mara is a digital marketer with a passion for online advertising, data and social media. She studied Media & Advertising at the Catholic University of Milan and graduated in 2014.


Shortly after completing her studies, Mara moved to London to further develop her skills and career. Here she gained professional experience working as an in-house marketer for both private companies and not-for-profit organisations. She finally joined the PPC team at To The End in January 2017.


Currently, Biddable Media Manager at Optimyzd, Mara manages a variety of campaigns across many advertising platforms. She is always looking for the next new thing to achieve the best possible results and help our clients succeed.


When not busy working, Mara loves spending time with her friends, discovering the latest vegan restaurant in London and travelling.

Pasha Rodideal

PPC Executive

From SEO and PPC to Copywriting, PR, and SMM, Pasha has been a Jill of (almost) all trades and master of some during her 2.5 years’ career in online marketing. Her strongest and favorite areas are PPC, Copywriting, and SEO.


Given her wide range of interests, Pasha has worked in a variety of industries like Fintech, Consulting, Translation, Structural Engineering, Education, Retail, and more. Familiarity with various industry sectors gives us the great benefit of a more insightful approach to advertising for our clients.


Pasha joined Optimyzd in July 2019, but it seems like so much more – not because time passes slowly when spent in pain, but because it feels like we have known her forever (we, however, reserve the right to revisit that claim).


When the inevitable end of the working day comes and she must part with her wonderful colleagues, Pasha finds solace in reading, spending time with friends and family, swimming, blogging, and engaging in futile debates on social media.

Amil Hussain

Junior PPC Executive

Amil graduated from Anglia Ruskin University in 2017 with a First class honours in marketing and has since worked as both a retail marketing executive and as a digital freelancer handling social media, SEO, and web development for smaller companies across Peterborough.


Amil joined the Optimyzd team as a junior PPC Executive in March 2020 and manages several accounts across both Google and Bing.


Amil has a passion for all things digital and is truly data-driven.
When he’s not in the office working, Amil coaches Martial Arts classes in the evenings and is an active Brazillian Jiu-Jitsu competitor.

Jordan Osborne

PPC Executive

Digital Marketing almost never came to be for Jordan. After underwhelming GCSE results, AS Level Business Studies was the last resort option. This was a blessing in disguise as he quickly found his love for all things marketing.


He has spent the last 3 years working in the Digital Marketing industry, whether that be organising events on social media for a gym, or setting up campaigns on DV360 for clients for an agency.

The last year or so is where Jordan’s skills in marketing have rocketed. Content writing, SEO, Social Media, Ad Ops, and importantly PPC have been major areas of growth for him.


Jordan joined the Optimyzd team in June 2020 as a PPC Executive and manages the various accounts dedicated to him. Excellent numeracy skills and a forward-thinking initiative make him a great member of the team.


In his spare time, he loves to play golf (and this is a formal invitation to any Maze Group colleague who wants to play a round) and watches almost every sport from football to Formula 1 to horse racing. He also enjoys playing some video games whilst listening to electronic music, with dubstep definitely the preferred genre of choice.


Get in touch for a chat

We are happy to chat to businesses small, medium or large about how our services can benefit you. Naturally, it’s no obligation. We can meet at your office, at ours, on the phone or on a video call, whichever you prefer.

  • Phone: 0203 488 1663