About Us

Optimyzd is proud to have a truly international team of passionate marketers, all with one goal in mind, to help your business thrive. Optimyzd was launched in 2019 but we have been offering PPC services within our sister company Maze, since 2009.


Efficiency is at the core of everything we do. Due to the continued success of these campaigns, Optimyzd was created to offer even more specialist benefits to our partners.


We invest in our team, we train our team, we challenge our team and we encourage everyone on our team to learn, grow and develop. By investing in our people, the campaigns we run for our partners reap the rewards.


Optimyzd is proud to be part of The Maze Group!

The Maze Group


Meet Our Team

What is it that makes Optimyzd stand out against the opposition?

Our people! We give everyone in our team all the support and resources they need to grow and evolve.

Dez Calton
Managing Director

From handing out flyers to implementing brand new digital marketing strategies into businesses, Dez has done it all. With extensive experience in leisure, event management, real estate, radio, tourism, finance, insurance, and more, he has a wealth of knowledge across multiple industries.


Dez joined The Maze Group at the beginning of 2016 and due to the incredible success he has helped achieve, is now heading up Optimyzd.


The quotes “Highlight the benefits” and “Send paid traffic to specific landing pages” is what you will hear most whenever you speak to Dez about any PPC campaign.


When not at work, Dez likes spending time with family and friends, DJing, watching box sets, swimming, and gaming.

Mara Serva
Head of Marketing Strategy & Operations

Mara is a digital marketer with a passion for advertising and project management.


She studied Media & Advertising in Milan and graduated in 2014. Shortly after completing her studies, Mara moved to London to further develop her skills and career. Here she gained professional experience working as an in-house marketer for both private companies and not-for-profit organisations. She joined the Maze Media team as a PPC Executive in January 2017 and later transitioned into the role of Biddable Media Manager.


Currently, Head of Marketing Strategy & Operations at Optimyzd, Mara oversees a variety of campaigns across many advertising platforms. She is always looking for the next new thing to achieve the best possible results and help our clients succeed.


When not busy working, Mara loves spending time with her friends, discovering the latest bars and restaurants in London and traveling.

Jordan Osborne
PPC Manager

Jordan joined Optimyzd in June 2020 as a PPC Executive, and his forward-thinking and intuitive approach to complex tasks has made him a valued member of the team. He has excelled in achieving growth for clients, alongside his own personal growth that has been clear for all to see.


Jordan has spent over 7 years in the marketing world, starting with engaging social media campaigns for a gym to ensuring clients achieve their goals on various platforms and expanding his knowledge within PPC, e-commerce and data analysis.


Outside of the office, Jordan is an avid Darts player who enjoys a round of golf when the weather isn’t too sour. He is also a massive Kidderminster Harriers fan who knows that “they are massive, everywhere they go”.

Danny Brooks
PPC Executive

With just over 5 years of Google experience, Danny comes from humble beginnings. Starting as a PPC apprentice at a small company in Dorking, he worked with many small businesses to expand their reach; all the way to running successful campaigns for a lighting company in Wandsworth.


He joined the Optimyzd team as a PPC Executive in the Spring of 2022.


When not at work, Danny enjoys walking through the woods in Surrey, gaming, board games, spending time with animals, or painting miniatures.

Venkat Achanta
PPC Executive

Venkat is an ambitious Account-based Digital Media professional who enjoys playing with data to bring in amazing insights and data-driven marketing strategies.


Venkat has about 7+ years of marketing experience handling about 150+ accounts working across leading international brands and implementing best-in-class industry practices on Google, Bing, and Amazon.


With his keen interest in learning beyond, he took up a Master’s course in Marketing and Analytics to build knowledge on subjects like Performance Analytics, Strategic Brand Management, and Consumer behaviour.


When not at work, Venkat enjoys playing cricket, pool games, and the stock market. His role model is Dhoni.

Monica Devireddy
PPC Executive

Monica is a marketing executive at Optimyzd working on Google, Apple and Facebook Ads. She has been thriving in the digital marketing space for about 4 years where she found her passion in leveraging online tools and platforms to help clients achieve their business goals.


Prior to joining Optimyzd, Monica worked for a global digital marketing agency where she built analytics tools and apps that help digital marketing professionals build strategies. She holds a Masters degree in Marketing and Analytics from Aston university, where she researched on consumer search behaviour online to identify potential buyers and different stages of their purchase journey. Specialising in data analytics, Monica uses her expertise to bring in quality traffic and conversions in cost efficient ways, by identifying the right target areas.


When not at work, she spends time reading books on philosophy and psychology. She loves to explore new places and cultures as she believes broader perspectives help live life fully and deeply.

MJ Giordano
PPC Executive

MJ is the newest addition to the team joining in November 2023 after a rapid and very successful recruitment drive, expanding the Optimyzd family.


Hailing from Italy and embracing adulthood in the UK, MJ brings a unique blend of international flair and digital marketing expertise to the table.


For three years, MJ served as the sole UK digital marketing executive for a global fitness franchise with a massive footprint of over 90 gyms across the country. Her role involved crafting and executing digital strategies that resonated with the diverse audience of fitness enthusiasts.


Though raised in Italy, MJ started her adult life in the UK, moving to our shores at the tender age of 18 to go to University, meaning that she has no idea how to pay taxes in her own country.


MJ’s professional toolkit is rich with skills in reporting, data tracking and the uncanny ability to unearth ‘fun facts’ that nobody asks for.


Outside the digital realm, MJ’s interests span a spectrum of punk rock nostalgia from the early 2000s, drawing, gaming and getting tattoos as if they were free.


Her favourite saying is: “Appetite comes with eating”, which apparently sounds much better in Italian!

Luisa Calton
Account & Marketing Executive

Over her working career, Luisa has gained knowledge and experience in diverse roles across different industries ranging from magazine publications, the computer industry, finance, insurance, real estate and music development, to name but a few. She has a strong background in admin and organisation spanning over 30 years, both in a general office capacity and as a Personal Assistant.


Luisa joined the team at the beginning of 2023 with a view to focusing on some exciting new projects that lay on the horizon for Optimyzd as a company, as well as to provide additional support in all administrative areas of the business, as it develops and grows. She brings with her the social skills gained over the years to maintain excellent customer relations and communication, as well as a love of words (both written and spoken!) to help keep our content both fresh and varied.


When not working, Luisa loves cooking and baking and eating the end results! She enjoys walking, which she explains she needs to do to offset her love for the aforementioned cooking and baking! She also loves to read, travel and experience new cultures, as well as spending time with her family and friends. With a very musical background (she played various instruments as a child, including the clarinet and piano) she hopes one day to pick back up on her musical journey, when time permits!

Jacob Nottingham
Apprentice PPC Executive

Jacob joined our PPC Agency team at the end of July 2023 enrolling in a Level 3 marketing apprenticeship whilst bringing with him a solid foundation in IT. He completed his school education in 2019 and followed it up with the successful attainment of a foundation diploma in IT in 2020.


Before embarking on his apprenticeship journey with us, Jacob gained a brief yet insightful experience at a digital marketing company. This exposure ignited his curiosity about the world of digital advertising, particularly Google Ads, which he now avidly explores as part of our team.


Jacob is quickly finding his stride in his new role and has expressed genuine enthusiasm for the job. Learning the nuances of Google Ads has been a particularly enjoyable aspect of his journey.

Outside the digital realm, Jacob enjoys off-roading on motorbikes. When he’s not conquering off-road terrains, you’ll often find him immersed in the gaming world, where he not only plays but also creates content for his YouTube gaming channel.


With his practical skills, eagerness to learn and passion for all things digital, Jacob is already making a positive impact on our team. We look forward to witnessing his continued growth and the valuable contributions he’ll bring to our agency.

Out & About

Want To Join Our Team?

If you would like to join our team, check out our current vacancies by clicking below or give our Indeed page a follow and be alerted when vacancies are posted.


Get in touch for a chat

We are happy to chat to businesses small, medium or large about how our services can benefit you. Naturally, it’s no obligation. We can meet at your office, at ours, on the phone or on a video call, whichever you prefer.