Your Ads On YouTube, Gmail & Google Discover

Google Discovery was launched in 2019 and features visually rich, engaging ads that appear over Google’s feed to show your ads to up to 3 billion users. Google Discovery Ads allow advertisers to promote their products or services across various Google properties, including the Google Discover feed, YouTube’s mobile homepage and the Gmail promotions tab.

These ads will appear in a swipeable, carousel-style format, combining eye-catching images or videos with ad copy. The ads are targeted based on users’ interests, behaviours and preferences, making them more personalised and relevant to individual users.

Google Demand Gen Ads

As of March 2024, all remaining Google Discovery campaigns will be automatically converted to Demand Gen campaigns. 

Demand Gen campaigns are powered by AI and are designed to reach new audiences and generate interest from users of Google’s more visual and entertaining properties. The update to Demand Gen campaigns will add more placements, targeting options and campaign bidding strategies. Demand Gen Ads are served across Google Discovery Feed, Gmail, and YouTube-including YouTube feeds, In-Stream ads, and YouTube Shorts ads.

Google Discovery Audience Targeting

There are a wide variety of ways to target your audience when it comes to Google Discovery. You can target: 

• Affinity Audiences:

The affinity audience is made up of users who have demonstrated a strong affinity (interest) for a particular topic or industry over a long period.

• In-Market Audiences:

Users who are actively searching for similar products or services to what the advertiser offers make up in-market audiences. Targeting in-market audiences can help advertisers reach potential customers who are close to making a purchase decision.

• Custom Segments:

Custom segments, also known as custom audiences or audience segments, are audiences you can build by using specific keywords, URLs, and apps related to your product or service. These segments are created to tailor your marketing strategies and messages to groups interested in your business.

• Remarketing:

Target users who have previously interacted with your website, app, or other content. This allows them to re-engage with users who have shown interest in their offerings before.

• Demographics:

Target specific demographics, such as age, gender, and parental status.

• Geographic Targeting:

Show ads to users in specific locations, such as countries, states, cities, or custom-defined regions.

Benefits of Google Discovery Ads

Advertising through Google Discovery can offer several advantages to advertisers seeking to reach their target audiences. A variety of Google properties will feature Google Discovery Ads, such as the Discover feed, Gmail promotions tab, and YouTube home feed, offering a wide audience for Advertisers. These platforms are all widely used and guaranteed to be trustworthy placements for your ads.

Discovery Ads are designed with mobile users in mind, they are well-suited to capture the attention of users browsing on mobile devices, which is a significant portion of internet traffic.

Discovery Ads offer competitive pricing, and advertisers have the flexibility to set their budgets according to their needs. This can make them an attractive option for businesses with varying advertising budgets. 

Google Discovery Ads can help increase brand exposure by showcasing products or services in a visually appealing manner to users who might not have been actively searching for them. This can contribute to brand recall and awareness.

Measuring & Reporting

Google Discovery Ads allows you to track various performance metrics, including: Impressions, Clicks, Conversions, Conversion Rate, Click-Through Rate (CTR), Cost Per Click (CPC), and much more. 

You can set up conversion tracking to measure specific actions users take on your website after interacting with your ads. This could include things like making a purchase, signing up for a newsletter, or completing a form.

Similar to the rest of the Google Ads platform you can track campaign performance by integrating Google Analytics, with this you can gain deeper insights for your ads.

Want to find out more about how we can help your business with advertising on Google Discovery? Get in touch with us today.