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<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

2022 Guide to Google Remarketing Ads

As with any marketing campaign, you need to start with your goal and then work backwards and remarke...

<img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Dez Calton" width="96" height="96">

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/04/How-Effective-Can-Native-Display-Advertising-Be-For-My-Business-2.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/04/How-Effective-Can-Native-Display-Advertising-Be-For-My-Business-2.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/04/How-Effective-Can-Native-Display-Advertising-Be-For-My-Business-2-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/04/How-Effective-Can-Native-Display-Advertising-Be-For-My-Business-2-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

How Effective Can Native Display Advertising Be For My Business?

We explored the effectiveness of native advertising for businesses. Diving deep into getting started...

<img alt="Jordan Osborne" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Jordan Osborne" width="96" height="96">

by Jordan Osborne

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Google Ads Bidding Strategies & Pricing

Since the initial launch of Google Ads nearly 22 years ago, the platform has gone through a ton of c...

<img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Amil Hussain" width="96" height="96">

by Amil Hussain

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained-.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained-.png 700w, https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained--300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained--60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Google Ads Bidding Strategies Explained

There are numerous bidding strategies available to you on Google Ads, each with their advantages. He...

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by Claudia Baldassarre

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2020/11/Google-Ads-Best-Practices-Keyword-Match-Types.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2020/11/Google-Ads-Best-Practices-Keyword-Match-Types.png 700w, https://optimyzd.co.uk/wp-content/uploads/2020/11/Google-Ads-Best-Practices-Keyword-Match-Types-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2020/11/Google-Ads-Best-Practices-Keyword-Match-Types-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Google Ads Best Practices – Keyword Match Types

Google Ads keyword match types are your tool to help control which searches your ads will show for o...

<img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Dez Calton" width="96" height="96">

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2020/07/4-Reasons-You-Need-To-Include-Bing-Ads-In-Your-PPC-Strategy.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2020/07/4-Reasons-You-Need-To-Include-Bing-Ads-In-Your-PPC-Strategy.png 700w, https://optimyzd.co.uk/wp-content/uploads/2020/07/4-Reasons-You-Need-To-Include-Bing-Ads-In-Your-PPC-Strategy-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2020/07/4-Reasons-You-Need-To-Include-Bing-Ads-In-Your-PPC-Strategy-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

4 Reasons You Need To Include Bing Ads In Your PPC Strategy

Here we explore four great reasons you should be including Bing Ads into your paid search strategy. ...

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by Amil Hussain

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What Is Click Fraud & How Can You Stop It?

Click fraud can cost advertisers a huge amount of money. But what is click fraud, and how can you st...

<img alt="Jordan Osborne" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Jordan Osborne" width="96" height="96">

by Jordan Osborne

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2019/08/How-to-use-instagram-for-your-business-1.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2019/08/How-to-use-instagram-for-your-business-1.png 700w, https://optimyzd.co.uk/wp-content/uploads/2019/08/How-to-use-instagram-for-your-business-1-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2019/08/How-to-use-instagram-for-your-business-1-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Six Reasons You Should Bid On Your Brand Name

Check out these six very important reasons for including brand bidding as part of any paid search st...

<img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Dez Calton" width="96" height="96">

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2019/01/Is-Google-AdWords-Express-A-Good-Idea-For-My-Business.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2019/01/Is-Google-AdWords-Express-A-Good-Idea-For-My-Business.png 700w, https://optimyzd.co.uk/wp-content/uploads/2019/01/Is-Google-AdWords-Express-A-Good-Idea-For-My-Business-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2019/01/Is-Google-AdWords-Express-A-Good-Idea-For-My-Business-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Is Google AdWords Express A Good Idea For My Business?

Want to know if using Google AdWords Express is a good idea for your business? We check out the pro'...

<img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Dez Calton" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Dez Calton" width="96" height="96">