Discover the power of Google's new Demand Gen campaigns, transitioning from Discovery, bringing AI-d...
How to Overcome Regulatory Challenges in the Finance Sector (And Keep Your Sanity Intact)
Guiding finance professionals on conquering regulatory challenges with a touch of humour and creativ...
by Luisa Calton
9 Powerful Online Marketing Strategies for Recruitment Agencies to Attract Top Candidates
Recruitment agencies must leverage effective online marketing strategies to stay ahead and attract t...
by Luisa Calton
Facebook’s Advert Rules – Promoting Equality and Fighting Discrimination
The fight against discrimination is an ongoing endeavour and Facebook remains committed to refining ...
by Luisa Calton
GA4 Made Simple: An Introduction for Beginners
Switching to GA4 is a bit like getting the newest, coolest version of a game. It helps companies sta...
by Luisa Calton
7 Ways to Get Artificial Intelligence to Help You Create New Business Opportunities in Finance
Artificial Intelligence has emerged as a powerful tool for financial professionals seeking to create...
by Luisa Calton
Optimyzd’s 2023 Awards Nomination: Celebrating Employee Well-Being
Our nomination for the Peterborough Telegraph Excellence in Business Awards recognises our dedicatio...
by Luisa Calton
9 Things Only Financial Advisors Understand (And Everyone Else Pretends To)
Financial advisors possess knowledge and insights that seem almost supernatural to the common folk. ...
by Luisa Calton
Upgrading from Klaviyo’s Old Tracking to GA4: A User-Friendly Guide
The way Google Analytics used to work has changed. By making the switch to GA4 within Klaviyo, you c...
by Luisa Calton
Top 5 Lead Generation Magnets for Real Estate Agents to Boost Marketing Efforts
In the fast-paced world of real estate, generating quality leads is the foundation of a successful b...
by Luisa Calton