Understanding Google Ads account access levels is essential for managing your campaigns securely and...
Revolutionising Recruitment: A Guide To Accelerating Client Acquisition With PPC Advertising
In today’s competitive recruitment industry, digital advertising can transform how agencies attrac...
by Luisa Calton
Protect Your Google Ads Account: A Guide For Business Owners
Your Google Ads account holds sensitive data and is a crucial part of your marketing strategy. This ...
How to Complete the Google Ads Advertiser Verification Process
Google Ads requires advertisers to verify their identity to maintain transparency. This guide breaks...
What Does ROAS Bidding Mean?
Learn the key concepts, benefits, and practical applications of ROAS bidding in Google Ads to enhanc...
Switching From Google Discovery to Google Demand Gen
Discover the power of Google's new Demand Gen campaigns, transitioning from Discovery, bringing AI-d...
by Danny Brooks
Google Ads Audience Targeting: Custom Segments
Custom segments, also known as custom audiences or audience segments, are audiences you can build by...
by Danny Brooks
What The Netflix & Microsoft Ads Partnership Means For Advertisers
Netflix announced in July that they will partner with Microsoft to provide advertisers the opportuni...
Introduction To Responsive Search Ads
Discover how to get started with Responsive Search Ads and make them as effective as possible to max...
by Danny Brooks
YouTube Custom Segments & Audience Building Best Practices
Custom segments are a powerful feature available for both Google and YouTube Ads. Learn how to effec...
by Connor Flannagan