PAID SEARCH & DISPLAY
Your Ads On YouTube, Gmail, Discover & More
Google Demand Generation Ads are the evolution of Discovery Ads, designed to help advertisers reach high-intent audiences with visually engaging, immersive creatives.
These ads leverage Google’s powerful audience signals, AI-driven bidding strategies, and seamless placements across YouTube, Gmail, the Discover feed and more recently, the Google Display Network to drive meaningful engagement and conversions.
By harnessing machine learning and first-party data, Demand Generation Ads enable businesses to target users who are actively researching, considering, or ready to take action, ensuring brands connect with the right audience at the perfect moment. With visually appealing formats optimised for mobile and desktop experiences, these ads help brands cut through the noise and make a lasting impact.
Whether your goal is to drive purchases, generate leads, or increase brand awareness, Google Demand Generation Ads provide a smart and scalable solution to fuel your digital marketing efforts.
These ads will appear in a swipeable, carousel-style format, combining eye-catching images or videos with ad copy. The ads are targeted based on users’ interests, behaviours and preferences, making them more personalised and relevant to individual users.
Why Use Google Demand Generation Ads?
- Advanced Audience Targeting – Reach potential customers using custom segments, in-market audiences, and first-party data for precision targeting.
- Immersive Ad Formats – Utilise high-impact image and video creatives to capture attention and drive engagement.
- AI-Driven Optimisation – Google’s machine learning ensures your ads reach the right people at the right time, maximising results.
- Multi-Channel Reach – Appear across YouTube, Gmail, Google Discover and the Google Display Network, engaging users where they actively explore new content.
- Performance-Focused Results – Designed to drive conversions, website actions, and lead generation, moving beyond traditional awareness-focused display ads.
Key Features of Demand Generation Ads
- Custom Segments – Build highly specific audiences based on browsing behavior, search intent, and first-party data.
- Lookalike Audiences – Expand your reach by targeting users who share characteristics with your best-performing customers.
- Optimised Targeting – Let Google’s AI expand your reach beyond predefined audience lists to find new potential converters.
- Creative Testing & Variations – A/B test different ad variations to refine performance and enhance engagement.
- Lead Form Extensions – Capture leads directly within the ad without requiring users to visit your site.
Who Should Use Demand Generation Ads?
If your business relies on digital advertising for customer acquisition, Demand Generation Ads offer a unique opportunity to engage users in a more intent-driven environment. These ads work especially well for:
- Lead generation campaigns aiming to attract high-quality inquiries.
- B2B marketers wanting to reach decision-makers through precise audience targeting.
- Advertisers shifting from traditional Display to performance-focused, audience-driven campaigns.
- E-commerce brands looking to drive product discovery and conversions.
Get Started with Demand Generation Ads
At Optimyzd, we specialise in performance-driven PPC campaigns, helping businesses maximise their results with Google Demand Generation Ads. Whether you’re transitioning from Display advertising or starting fresh, we can help you craft a high-impact strategy tailored to your goals.
Ready To Launch?
Boost your business by adding Google Demand Generation Ads to your marketing mix today
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We are happy to chat to businesses small, medium or large about how our services can benefit you. Naturally, it’s no obligation. We can meet at your office, at ours, on the phone or on a video call, whichever you prefer.