Upgrading from Klaviyo’s Old Tracking to GA4: A User-Friendly Guide

Understanding how people interact with your website is like having a superpower. This is where tools like Google Analytics come into play. They help you see what’s working and what’s not, so you can make your website and marketing strategies even better.

Now, there’s a new version called Google Analytics 4 (GA4), which offers even more insights and superpowers. If you’re using Klaviyo and you’re finding it a bit tricky to switch from the old way of tracking (called Universal Analytics or UA) to this new GA4 thing, don’t worry – we’re here to guide you through it in plain and simple language.

Understanding the Challenge

So, here’s the deal: Klaviyo is a smart tool that helps you send emails and messages to your customers in a way that makes them want to keep coming back to your website. Part of how it works is by teaming up with Google Analytics. Google Analytics helps you see how people are using your website and what they’re liking or not liking.

But, there’s a twist. The way Google Analytics used to work (that’s UA) has changed. It had an upgrade called GA4. This upgrade brings in new tricks for tracking and because of this it can be a bit tricky to shift everything over smoothly.

Steps for a Successful Switch

Don’t sweat it – we’ve got a step-by-step plan to help you make this switch without any hiccups if you haven’t already:

Checking Your Old Setup
Think of your old tracking setup like a map you’ve drawn to find treasures. Take a good look at this map (your UA setup). This will help you remember what you were keeping an eye on before.

Making a New Tracking Spot
Imagine GA4 as a brand-new treasure map. First, you need to make a new spot on this map just for your website. We call this spot a “property.” This way, you can still use your old map while you work on your new one.

Finding What to Track
In your old map (UA), you marked some spots as “important stuff.” These are things like people clicking buttons or looking at pages. For your new map (GA4), you’ll do the same. Decide what things you want to keep an eye on – like people watching videos or signing up for newsletters.

Adding Tracking Magic
Now, it’s time to sprinkle some tracking magic. Remember the special code you had on your website for your old map? Well, you’ll replace it with a new one for GA4. This magic code helps your new map know what’s happening on your website.

Matching Old and New Spots
Think of this step like connecting dots. The “important stuff” you marked on your old map (UA) needs to be matched with the right spots on your new map (GA4). Sometimes, it’s a direct match, and other times, you might need to change things a bit to make them fit.

Check the Details
Okay, so your new map is almost ready. But before you set sail, double-check all the little details. Ensure the names and numbers are right so your new map can give you the best info.

Test, Test, Test
Before you go all in, it’s time to give your new map a test run. Click around your website and see if the tracking is working like it should. This helps you catch any bugs before they become big problems.

Updating Klaviyo
Last but not least, tell Klaviyo about your new map. They need to know where to look to get the right info. This way, your emails and messages can be even smarter.

Keeping an Eye Out
Once you’ve made the switch, keep an eye on your new map. Watch how people use your website and see if they’re loving the changes you’ve made. If something seems off, you can always fine-tune your new map.

And You’re Done!
Switching from the old way of tracking (UA) to the new and improved GA4 might seem like a puzzle at first, but with these steps, you’ll have your pieces fitting together in no time. Remember, you’re not alone on this journey – there are resources and support to help you. So go ahead, make that switch, and get ready to uncover even more insights about how your website and marketing are doing!

Want to find out more? Get in touch with us today!