Google Ads requires advertisers to verify their identity to maintain transparency. This guide breaks...
What Does ROAS Bidding Mean?
Learn the key concepts, benefits, and practical applications of ROAS bidding in Google Ads to enhanc...
Mastering Lead Generation in Real Estate: Optimyzd’s Expertise
Enhance your real estate marketing strategy with Optimyzd's specialised lead generation methods, emp...
by Luisa Calton
Switching From Google Discovery to Google Demand Gen
Discover the power of Google's new Demand Gen campaigns, transitioning from Discovery, bringing AI-d...
by Danny Brooks
GA4 Made Simple: An Introduction for Beginners
Switching to GA4 is a bit like getting the newest, coolest version of a game. It helps companies sta...
by Luisa Calton
Google Ads Audience Targeting: Custom Segments
Custom segments, also known as custom audiences or audience segments, are audiences you can build by...
by Danny Brooks
Why Marketing is Essential for Non-profits & Charities During an Economic Slump
Marketing is an important part of keeping you relevant, growing and maintaining your course...
by Luisa Calton
We Are Finalists In The Peterborough Telegraph Business Excellence Awards 2022
We have been selected as finalists for the upcoming Peterborough Telegraph Business Excellence Award...
Introduction To Responsive Search Ads
Discover how to get started with Responsive Search Ads and make them as effective as possible to max...
by Danny Brooks
Guide to Google Remarketing Ads
As with any marketing campaign, you need to start with your goal and then work backwards and remarke...