YouTube is the world’s second most popular website after Google and due to the incredibly diverse demographics of people that regularly use the platform, advertising on YouTube is a perfect fit for most brands. With almost 2 billion monthly active logged in users, the potential for reach on YouTube is limitless.
Premier YouTube Ads Agency
YouTube went live in 2005 and after realising what a huge impact online video was going to have, was purchased by Google for a cool $1.65 billion the following year. Advertising on YouTube can be done directly through the Google Ads platform. As Optimyzd is a Premier Google Ads Partner, you get to benefit from our close working relationship with Google/YouTube.
Due to our partnership we are fortunate to be able to attend specialist training, workshops and seminars at Google/YouTube HQ, as well as assist both Google and YouTube with beta testing of new products and features on those platforms. This gives our clients a real boost and head start on the competition.
As mentioned above, one of the best things about YouTube advertising is the ability to reach a wide range of audiences. As is the case for search, display and social media advertising, you can target users on YouTube based on demographics such as age, gender, parental status. You can also target based on interests and topics by using different affinity, intent and in-market audiences. You can target placements directly if you already know certain videos or channels are relevant to your ads and you can target people who have seen your videos or subscribe to your YouTube channel.
Check out a few of these mouthwatering YouTube stats:
- Over one billion hours of video are watched every day on YouTube
- In 2018, YouTube was the most popular IOS app
- 68% of YouTube users watched a video to help them make a purchase decision
- 80% of YouTube users who watched a video to help them make a purchase decision said they watched the video at the beginning of the shopping process
- YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions
What and how to promote on YouTube
Whether you are looking to promote a video, promote a channel, promote an app, increase brand awareness, promote consideration for a product or service or sell, then YouTube has a campaign type for you.
In the past, YouTube was seen as a platform that could only be used for brand awareness. In recent times there has been a number of enhancements added to the platform for advertisers that want to get more from YouTube.
From sending traffic to your website to running shopping campaigns and more recently, collect leads directly on the YouTube platform. These are just a few options available on a platform that has possibly the single most engaged community (millions of them) in the world.
Even if you don’t have any video content or ads, get in touch with us today to find out more about advertising your business on YouTube.
Viewers that watched to completion or at least 30 seconds of a TrueView ad, were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video
- Conduct thorough audits of your current or previous campaigns
- Create campaigns and videos from scratch
- Optimise campaigns, ads and landing pages for mobile search
- Recommend, design and build better-converting landing pages
- Identify new opportunities
We also do:
Want to get more leads/customers without increasing your ad spend?
By targeting campaigns better, by testing ads, by testing landing pages and by continually optimising every aspect of the campaigns we run, you can get a better return on your ad spend.