Amil runs through the different types of ad formats available to marketers on YouTube. Deep-dive int...
Google Ads Best Practices – Keyword Match Types
Google Ads keyword match types are your tool to help control which searches your ads will show for o...
Advanced Audience Targeting for Google Display Ads
Display advertising on Google is a great way to increase your reach. But as with most digital market...
by Jordan Osborne
Google Ads Best Practices – Negative Keywords
Negative keywords are your way of telling Google things you do not want your ads to show for. Negati...
10 Microsoft Ad Extensions To Boost The Performance Of Your Campaigns
Ad extensions are great ways to increase the space you have for your ad on the search results page a...
by Amil Hussain
Your Complete Guide to Google Display Ads
Here, Jordan, our resident display ads expert takes you through display ads. Platforms, ad types, si...
by Jordan Osborne
4 Reasons You Need To Include Bing Ads In Your PPC Strategy
Here we explore four great reasons you should be including Bing Ads into your paid search strategy. ...
by Amil Hussain
What Is Click Fraud & How Can You Stop It?
Click fraud can cost advertisers a huge amount of money. But what is click fraud, and how can you st...
by Jordan Osborne
Six Reasons You Should Bid On Your Brand Name
Check out these six very important reasons for including brand bidding as part of any paid search st...
3 Of The Best Google Ads Alternatives
Here we discuss some of the best alternatives to advertising on Google. Whether you are looking for ...