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Category Archives: PPC

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/06/YouTube-Custom-Segments-Audience-Building-Best-Practices.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/06/YouTube-Custom-Segments-Audience-Building-Best-Practices.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/06/YouTube-Custom-Segments-Audience-Building-Best-Practices-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/06/YouTube-Custom-Segments-Audience-Building-Best-Practices-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

YouTube Custom Segments & Audience Building Best Practices

Custom segments are a powerful feature available for both Google and YouTube Ads. Learn how to effec...

<img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Connor Flannagan" width="96" height="96">

by Connor Flannagan

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/06/Why-You-Should-Consider-Microsoft-Ads-in-2022-1.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/06/Why-You-Should-Consider-Microsoft-Ads-in-2022-1.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/06/Why-You-Should-Consider-Microsoft-Ads-in-2022-1-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/06/Why-You-Should-Consider-Microsoft-Ads-in-2022-1-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Why you should consider Microsoft Ads in 2022

Wondering whether you should incorporate Microsoft Ads in your marketing strategy? We believe so! He...

<img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Amil Hussain" width="96" height="96">

by Amil Hussain

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/04/2022-Guide-to-Google-Remarketing-Ads-1-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

2022 Guide to Google Remarketing Ads

As with any marketing campaign, you need to start with your goal and then work backwards and remarke...

<img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Dez Calton" width="96" height="96">

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/03/Advertising-Predictions-For-A-Cookieless-World.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/03/Advertising-Predictions-For-A-Cookieless-World.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Advertising-Predictions-For-A-Cookieless-World-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Advertising-Predictions-For-A-Cookieless-World-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Advertising Predictions For A Cookieless World

The phase-out of third-party cookies is no new news in the marketing world. Firefox and Safari intro...

<img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Mara Serva" width="96" height="96">

by Mara Serva

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/03/Google-Ads-Bidding-Strategies-Pricing-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Google Ads Bidding Strategies & Pricing

Since the initial launch of Google Ads nearly 22 years ago, the platform has gone through a ton of c...

<img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Amil Hussain" width="96" height="96">

by Amil Hussain

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2022/03/An-Overview-Of-Apple-Search-Ads-1.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2022/03/An-Overview-Of-Apple-Search-Ads-1.png 700w, https://optimyzd.co.uk/wp-content/uploads/2022/03/An-Overview-Of-Apple-Search-Ads-1-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2022/03/An-Overview-Of-Apple-Search-Ads-1-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

An Overview Of Apple Search Ads

We dive deep into Apple Ads, covering the basics of Apple Search Ads and how to make the most of thi...

<img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Mara Serva" width="96" height="96">

by Mara Serva

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2021/06/Your-Complete-Bing-Ads-Optimisation-Guide.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2021/06/Your-Complete-Bing-Ads-Optimisation-Guide.png 700w, https://optimyzd.co.uk/wp-content/uploads/2021/06/Your-Complete-Bing-Ads-Optimisation-Guide-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2021/06/Your-Complete-Bing-Ads-Optimisation-Guide-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Your Complete Bing Ads Optimisation Guide

Check out our guide to Bing Ads optimisation and get your Bing Ads campaigns setup for success. How ...

<img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Amil Hussain" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Amil Hussain" width="96" height="96">

by Amil Hussain

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2021/06/Achieve-Your-Marketing-Goals-With-YouTube-Ads.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2021/06/Achieve-Your-Marketing-Goals-With-YouTube-Ads.png 700w, https://optimyzd.co.uk/wp-content/uploads/2021/06/Achieve-Your-Marketing-Goals-With-YouTube-Ads-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2021/06/Achieve-Your-Marketing-Goals-With-YouTube-Ads-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Achieve Your Marketing Goals With YouTube Ads

A deep dive into the different ad formats available on YouTube. To get the best from your YouTube Ad...

<img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Mara Serva" width="96" height="96" data-src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Mara Serva" width="96" height="96">

by Mara Serva

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained-.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained-.png 700w, https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained--300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2021/02/Google-Ads-Bidding-Strategies-Explained--60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

Google Ads Bidding Strategies Explained

There are numerous bidding strategies available to you on Google Ads, each with their advantages. He...

<img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Claudia Baldassarre" width="96" height="96">

by Claudia Baldassarre

<img width="700" height="350" src="https://optimyzd.co.uk/wp-content/uploads/2021/02/4-Discovery-Ads-Strategies-To-Grow-Your-Business.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" srcset="https://optimyzd.co.uk/wp-content/uploads/2021/02/4-Discovery-Ads-Strategies-To-Grow-Your-Business.png 700w, https://optimyzd.co.uk/wp-content/uploads/2021/02/4-Discovery-Ads-Strategies-To-Grow-Your-Business-300x150.png 300w, https://optimyzd.co.uk/wp-content/uploads/2021/02/4-Discovery-Ads-Strategies-To-Grow-Your-Business-60x30.png 60w" sizes="(max-width: 700px) 100vw, 700px" />

4 Discovery Ads Strategies To Grow Your Business

Google Discovery Ads are a great way to increase your reach and put your brand on some premium place...

<img src="https://secure.gravatar.com/avatar/?s=96&d=mm&r=g" alt="Jordan Osborne" width="96" height="96">

by Jordan Osborne

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